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I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.