WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

4
CPO

The Challenge

When this client first approached us they were struggling to gain traction and positive returns from their Facebook & Instagram ads. With such a unique, niche product in fashionable and reflective cycling vests, we knew this was one brand to take global with the right way of using Facebook and Instagram ads to reach new markets.


Here's how we helped them scale up..


The Problem

The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales. 

The Process

The Solution

The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.


Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.


How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence. 


Our involvement included:  


✔️Consulting on best practice margin pricing

✔️Re-platforming website to a super-fast Shopify platform including integrating with AfterPay

✔️Establishing a website retargeting sequence

✔️Copywriting for ad positioning and hook messaging 

✔️Facebook & Instagram ad funnel strategy, campaign launch and management

The Solution

WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

Skills Used

Paid Ads,Paid Ads,Email Marketing,Web Development,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Lucy In The Sky

Redefining the way online fashion brand functions today. International & LA-made.


Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.


Duties:

- scaling

- user acquisition

- advertising strategy & execution

- social media marketing

7

ROAS

UV Vodka

UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.

Rise Bar

Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.

0.62

CPR

Mejores Reglas OSC

Get people to sign a form so that the Argentinian goverment reduces the taxes to Non profit organisations

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.