WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

4
CPO

The Challenge

When this client first approached us they were struggling to gain traction and positive returns from their Facebook & Instagram ads. With such a unique, niche product in fashionable and reflective cycling vests, we knew this was one brand to take global with the right way of using Facebook and Instagram ads to reach new markets.


Here's how we helped them scale up..


The Problem

The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales. 

The Process

The Solution

The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.


Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.


How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence. 


Our involvement included:  


✔️Consulting on best practice margin pricing

✔️Re-platforming website to a super-fast Shopify platform including integrating with AfterPay

✔️Establishing a website retargeting sequence

✔️Copywriting for ad positioning and hook messaging 

✔️Facebook & Instagram ad funnel strategy, campaign launch and management

The Solution

WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

Skills Used

Paid Ads,Paid Ads,Email Marketing,Web Development,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

David Von

The client had the following challenges:


  1. Low email marketing revenues
  2. No email marketing strategy
  3. No optimization on the Klaviyo account
  4. Low repeat customers

0.5

CPL

Villa Homes

Increased leads for ADU company in California, specifically in the Bay Area where mentions of increase of property value and passive income from rent gets negative comments.

Sift Dessert Bar

Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.

2.6

CPR

HastyCart

HastyCart is an online grocery ordering service. They reached out to me for help with:

  • getting new customers
  • increasing their purchase rate

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.