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[IN UNDER 30 DAYS!]
30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel.
The Result
Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.
Learn more here: https://www.kingpixel.co/ecomm
When this client first approached us they were struggling to gain traction and positive returns from their Facebook & Instagram ads. With such a unique, niche product in fashionable and reflective cycling vests, we knew this was one brand to take global with the right way of using Facebook and Instagram ads to reach new markets.
Here's how we helped them scale up..
The Problem
The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales.
The Solution
The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.
Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.
How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence.
Our involvement included:
✔️Consulting on best practice margin pricing
✔️Re-platforming website to a super-fast Shopify platform including integrating with AfterPay
✔️Establishing a website retargeting sequence
✔️Copywriting for ad positioning and hook messaging
✔️Facebook & Instagram ad funnel strategy, campaign launch and management
[IN UNDER 30 DAYS!]
30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel.
The Result
Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.
Learn more here: https://www.kingpixel.co/ecomm
Paid Ads,Paid Ads,Email Marketing,Web Development,Web Development
Style & Fashion
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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