WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

4
CPO

The Challenge

When this client first approached us they were struggling to gain traction and positive returns from their Facebook & Instagram ads. With such a unique, niche product in fashionable and reflective cycling vests, we knew this was one brand to take global with the right way of using Facebook and Instagram ads to reach new markets.


Here's how we helped them scale up..


The Problem

The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales. 

The Process

The Solution

The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.


Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.


How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence. 


Our involvement included:  


✔️Consulting on best practice margin pricing

✔️Re-platforming website to a super-fast Shopify platform including integrating with AfterPay

✔️Establishing a website retargeting sequence

✔️Copywriting for ad positioning and hook messaging 

✔️Facebook & Instagram ad funnel strategy, campaign launch and management

The Solution

WE DROVE COST PER ACQUISITION DOWN TO $10 FOR THIS ECOMM BRAND

[IN UNDER 30 DAYS!]


30 days into working with them, we achieved 7x ROAS at the top of the funnel on cold audiences and 14x ROAS on retargeting at the bottom of the funnel. 


The Result

Cost per acquisition averaged out to be $10 per sale after 30 days of working together. Today, this client is consistently making sales across Australia, NZ and the US, and are looking to target at least another five European countries as part of their global growth plans.


Learn more here: https://www.kingpixel.co/ecomm

Skills Used

Paid Ads,Paid Ads,Email Marketing,Web Development,Web Development

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Jason KB Animal Photography

Building a landing page that captures the essence of the brand and

0.32

ROAS

Field Notes

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

0.1

CPL

Hanita Lenses

Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.

0.41

ROAS

Lilyana Naturals

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.