When this client first approached us they were struggling to gain traction and positive returns from their Facebook & Instagram ads. With such a unique, niche product in fashionable and reflective cycling vests, we knew this was one brand to take global with the right way of using Facebook and Instagram ads to reach new markets.

Here's how we helped them scale up..

The Problem

The ads they had been running were not returning a positive return. This brand was mostly running activity seeking 'likes' and wasn't seeing any of their activity converting to actual sales. 

The Solution

The brand went through the quick fire testing method to find the winning formula of audiences, hook, copywriting and stop the scroll visual assets before scaling the campaign to multiple audiences in multiple countries.

Through this process, we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimised inside the ad account and running longer retargeting sequences.

How we were able to drive CPAs to $10 (on a $127 product) was by quickfire testing, pattern interrupt, effective copywriting and introducing a strategic retargeting sequence. 

Our involvement included:  

✔️Consulting on best practice margin pricing

✔️Re-platforming website to a super-fast Shopify platform including integrating with AfterPay

✔️Establishing a website retargeting sequence

✔️Copywriting for ad positioning and hook messaging 

✔️Facebook & Instagram ad funnel strategy, campaign launch and management