In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.

I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.


My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.



The Challenge

I work as one of the board members at the charity, and my primary goal is to build brand awareness and brand recognition for the organization in the community. One of the largest projects that I am working on is overhauling their website to give it more structure and elements of brand credibility.


I would also be working on a plan to promote an upcoming gala in March.

The Process

I ran a SEO audit and prepared a website update plan with phases and timelines, and presented to the rest of the board. I am in the process of evaluating and shortlisting the right vendors to implement the plan on WordPress.


I also help them promote their events in local communities through organic and paid promotions.

The Solution


In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.

I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.


My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.



Skills Used

Other,Marketing Strategy,SEO,Email Marketing,CRO,CMO

Industry

Nonprofit & Government

Results by the numbers

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