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In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
I work as one of the board members at the charity, and my primary goal is to build brand awareness and brand recognition for the organization in the community. One of the largest projects that I am working on is overhauling their website to give it more structure and elements of brand credibility.
I would also be working on a plan to promote an upcoming gala in March.
I ran a SEO audit and prepared a website update plan with phases and timelines, and presented to the rest of the board. I am in the process of evaluating and shortlisting the right vendors to implement the plan on WordPress.
I also help them promote their events in local communities through organic and paid promotions.
In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
Other,Marketing Strategy,SEO,Email Marketing,CRO,CMO
Nonprofit & Government
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Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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