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In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
I work as one of the board members at the charity, and my primary goal is to build brand awareness and brand recognition for the organization in the community. One of the largest projects that I am working on is overhauling their website to give it more structure and elements of brand credibility.
I would also be working on a plan to promote an upcoming gala in March.
I ran a SEO audit and prepared a website update plan with phases and timelines, and presented to the rest of the board. I am in the process of evaluating and shortlisting the right vendors to implement the plan on WordPress.
I also help them promote their events in local communities through organic and paid promotions.
In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
Other,Marketing Strategy,SEO,Email Marketing,CRO,CMO
Nonprofit & Government
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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