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In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
I work as one of the board members at the charity, and my primary goal is to build brand awareness and brand recognition for the organization in the community. One of the largest projects that I am working on is overhauling their website to give it more structure and elements of brand credibility.
I would also be working on a plan to promote an upcoming gala in March.
I ran a SEO audit and prepared a website update plan with phases and timelines, and presented to the rest of the board. I am in the process of evaluating and shortlisting the right vendors to implement the plan on WordPress.
I also help them promote their events in local communities through organic and paid promotions.
In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
Other,Marketing Strategy,SEO,Email Marketing,CRO,CMO
Nonprofit & Government
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A proptech startup in the corporate md-term rental industry looking to gain. tracción fast to go into funding Series A
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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