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In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
I work as one of the board members at the charity, and my primary goal is to build brand awareness and brand recognition for the organization in the community. One of the largest projects that I am working on is overhauling their website to give it more structure and elements of brand credibility.
I would also be working on a plan to promote an upcoming gala in March.
I ran a SEO audit and prepared a website update plan with phases and timelines, and presented to the rest of the board. I am in the process of evaluating and shortlisting the right vendors to implement the plan on WordPress.
I also help them promote their events in local communities through organic and paid promotions.
In my role as the head of growth marketing at a software startup, I am always testing and optimizing marketing tools, systems, and programs, and developing and optimizing campaigns to support sales goals.
I joined the organization with no marketing vision, with very limited tools and systems. I conducted the required research, helped them understand the target market and persona, and prepared strategic and implementation plans.
My ability to understand market needs and expertise in designing go-to-market plans enabled me to exceed MQL targets by 200% within weeks of the campaign launch.
Other,Marketing Strategy,SEO,Email Marketing,CRO,CMO
Nonprofit & Government
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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