Tampa Bay has one of the most saturated home automation markets in the US. Making Hive stand out and become the clear choice amongst competitors was the biggest challenge.
We first conducted a full research of the market including customer purchase triggers, pain points, perceived gains and how sophisticated their knowledge of the solutions available was.
Then we crafted and tested messaging for each of the core services that Hive provides (Home Automation, Home Theater, Automated Window Shades, Home Security).
We honed in on the copy that worked and built message match through the funnel to drive better lead conversions.
Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.