Tampa Bay has one of the most saturated home automation markets in the US. Making Hive stand out and become the clear choice amongst competitors was the biggest challenge.
We first conducted a full research of the market including customer purchase triggers, pain points, perceived gains and how sophisticated their knowledge of the solutions available was.
Then we crafted and tested messaging for each of the core services that Hive provides (Home Automation, Home Theater, Automated Window Shades, Home Security).
We honed in on the copy that worked and built message match through the funnel to drive better lead conversions.
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.