1.03
CPL

The Challenge

Tampa Bay has one of the most saturated home automation markets in the US. Making Hive stand out and become the clear choice amongst competitors was the biggest challenge.

The Process

We first conducted a full research of the market including customer purchase triggers, pain points, perceived gains and how sophisticated their knowledge of the solutions available was.


Then we crafted and tested messaging for each of the core services that Hive provides (Home Automation, Home Theater, Automated Window Shades, Home Security).


We honed in on the copy that worked and built message match through the funnel to drive better lead conversions.

The Solution

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

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