Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

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BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.

• Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
• Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.