The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
expert
I wanted to create my own brand so I created an eCommerce shop to sell typical summer shoes from Ibiza. I branded the whole store aligning it with the values of Ibiza (fun, nice people, summer, party...) and making them our own
The production was in China, based on our designs, and the stock in Barcelona.
I created a lot of UGC content and some branding videos and started running my exclusive multi-platform advertising process.
The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .