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The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
I wanted to create my own brand so I created an eCommerce shop to sell typical summer shoes from Ibiza. I branded the whole store aligning it with the values of Ibiza (fun, nice people, summer, party...) and making them our own
The production was in China, based on our designs, and the stock in Barcelona.
I created a lot of UGC content and some branding videos and started running my exclusive multi-platform advertising process.
The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
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Style & Fashion
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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