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The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
I wanted to create my own brand so I created an eCommerce shop to sell typical summer shoes from Ibiza. I branded the whole store aligning it with the values of Ibiza (fun, nice people, summer, party...) and making them our own
The production was in China, based on our designs, and the stock in Barcelona.
I created a lot of UGC content and some branding videos and started running my exclusive multi-platform advertising process.
The brand was a great success but the logistics were a mess. The supplier delayed the delivery of the stock constantly, creating huge problems with customers and destroying the brand.
Despite that, the sales were very profitable making over 130K per month in revenue.
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Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
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