increase reservation and optimized marketing funnels and sales processes to increase bookings

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.