We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

They wanted a stronger Google ads agency that could help them with their CRO as well

We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.

As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.

Key achievements:

• $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
• $233,473 in sales with an advertising spend of $32,675 (Google)
• return customer rate of 10% (hearing aids are usually a one-time purchase)
• over 200 - 5 star reviews, dozens of video testimonials