
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Inkbox was started on Kickstarter and grew into a mature e-commerce business. I started with 0$ in shopify revenue and grew the brand to over 8 figures in revenue.
I grew a team of 5+ to work on paid digital ads, email marketing, conversion rate optimization, and more.
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Copywriting,SEO,Other
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.