
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Inkbox was started on Kickstarter and grew into a mature e-commerce business. I started with 0$ in shopify revenue and grew the brand to over 8 figures in revenue.
I grew a team of 5+ to work on paid digital ads, email marketing, conversion rate optimization, and more.
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Copywriting,SEO,Other
Style & Fashion
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.