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Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
expert
Inkbox was started on Kickstarter and grew into a mature e-commerce business. I started with 0$ in shopify revenue and grew the brand to over 8 figures in revenue.
I grew a team of 5+ to work on paid digital ads, email marketing, conversion rate optimization, and more.
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Copywriting,SEO,Other
Style & Fashion
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Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
