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Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Inkbox was started on Kickstarter and grew into a mature e-commerce business. I started with 0$ in shopify revenue and grew the brand to over 8 figures in revenue.
I grew a team of 5+ to work on paid digital ads, email marketing, conversion rate optimization, and more.
Inkbox grew into a mature e-commerce destination for semi-permanent tattoos and generates a CAC to LTV ratio of 4:1
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Copywriting,SEO,Other
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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