Johnson and Johnson Case Study

The Challenge

The Process

The Solution

Help implement in house SEM/SEO department as an option for Janssen brands to utilize instead of agencies.

Website

http://janssen.com

Skills Used

SEO,Paid Ads,CRO

Industry

Health & Wellness

Results by the numbers

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Prehired

To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.

Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?

Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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