Jumby Bay Island Case Study

The Challenge

The social accounts were not growing and the content was fairly stagnant and uninviting, leading to few sales for the company

The Process

I could see the imagery, tone of voice and repetitive nature of the content were putting people off. With new photos and User Generated Content (UGC) I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as adding highlights for the first time and improving the hashtags used.

The Solution

I drastically improved the overall look of the social media content
I improved engagement, following and website clicks
The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages

Website

https://www.oetkercollection.com/hotels/jumby-bay-island

Skills Used

Paid Ads,Paid Ads,Social Media Management,Other

Industry

Travel & Leisure

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