3
ROAS

The Challenge

As a member of Jumia Group central marketing team, I was in charge of paid online marketing channels (Google Ads, Facebook Ads, Display Partners...) for Jumia Travel & Jumia Pay reaching 8 African nations.

The main objective was to grow the net merchandising value of the business by acquiring new clients with respect to the agreed-upon budget and cost of acquisition.

One of the challenges we faced as a team is scaling the net merchandising value of Jumia Flights while we were transitioning from a third-party white-label platform to our own platform. This involved restructuring our main acquisition channel (Google Ads) and working closely with the product and data marketing teams to make sure we have the most competitive rates to scale the business.

The Process

My role as a Paid Marketing Manager at Jumia was as follows:

  • Manage paid online marketing channels (Facebook Ads, Google Ads, Display Partners…) for Jumia Travel & Jumia Pay reaching 8 African nations.
  • Formulate optimal paid online marketing strategies, manage keyword and channel search, competitor analysis, market research, and initiatives testing.
  • Allocate budgets across countries and channels based on performance and business goals.
  • Track key performance indicators (KPIs) and metrics across all accounts for assigned ventures.
  • Share reports with the top management and stakeholders.
  • Ensure effective execution across all paid online marketing channels.
  • Assess and evaluate the latest online marketing practices and methodologies, ensuring Jumia shows continuous improvement.
  • Identify and assess new opportunities, developing paid online marketing campaigns with particular emphasis on innovative solutions.
  • Work in close collaboration with Jumia’s marketing partners – including Google & Facebook.



The Solution

Skills Used

Paid Ads,Paid Ads,CRO,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

National Cancer Insitute

NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

1.5

ROAS

Colorado Limited

The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.

1

CPL

Soundry Health

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

2.34

ROAS

Magic Pet Grinder

The client couldn't get sales online at a decent ROAS

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.