As a member of Jumia Group central marketing team, I was in charge of paid online marketing channels (Google Ads, Facebook Ads, Display Partners...) for Jumia Travel & Jumia Pay reaching 8 African nations.
The main objective was to grow the net merchandising value of the business by acquiring new clients with respect to the agreed-upon budget and cost of acquisition.
One of the challenges we faced as a team is scaling the net merchandising value of Jumia Flights while we were transitioning from a third-party white-label platform to our own platform. This involved restructuring our main acquisition channel (Google Ads) and working closely with the product and data marketing teams to make sure we have the most competitive rates to scale the business.
My role as a Paid Marketing Manager at Jumia was as follows:
Paid Ads,Paid Ads,CRO,Marketing Strategy
Results by the numbers
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