Ottmani Digital C.

Mayple Vetted


The Challenge

As a member of Jumia Group central marketing team, I was in charge of paid online marketing channels (Google Ads, Facebook Ads, Display Partners...) for Jumia Travel & Jumia Pay reaching 8 African nations.

The main objective was to grow the net merchandising value of the business by acquiring new clients with respect to the agreed-upon budget and cost of acquisition.

One of the challenges we faced as a team is scaling the net merchandising value of Jumia Flights while we were transitioning from a third-party white-label platform to our own platform. This involved restructuring our main acquisition channel (Google Ads) and working closely with the product and data marketing teams to make sure we have the most competitive rates to scale the business.

The Process

My role as a Paid Marketing Manager at Jumia was as follows:

  • Manage paid online marketing channels (Facebook Ads, Google Ads, Display Partners…) for Jumia Travel & Jumia Pay reaching 8 African nations.
  • Formulate optimal paid online marketing strategies, manage keyword and channel search, competitor analysis, market research, and initiatives testing.
  • Allocate budgets across countries and channels based on performance and business goals.
  • Track key performance indicators (KPIs) and metrics across all accounts for assigned ventures.
  • Share reports with the top management and stakeholders.
  • Ensure effective execution across all paid online marketing channels.
  • Assess and evaluate the latest online marketing practices and methodologies, ensuring Jumia shows continuous improvement.
  • Identify and assess new opportunities, developing paid online marketing campaigns with particular emphasis on innovative solutions.
  • Work in close collaboration with Jumia’s marketing partners – including Google & Facebook.

The Solution

Skills Used

Paid Ads,Paid Ads,CRO,Marketing Strategy



See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.




Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!



Rio Grande

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.




Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.