The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
Client was not getting any results with previous SEO agencies. The website conversion rate was not good.
Optimised the on-page for website. had to work on individual pages as the page titles, meta descriptions, alt tags etc. were not optimised
The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
SEO,CRO
Technology
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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