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TV Shop Australia is one of the biggest DRTV companies in Australia. They developed this product and knew there was a unique opportunity to sell it worldwide. However, they needed a Marketing Expert to identify its unique value proposition and the best way to market this on a massive scale.
We received the physical product from the customer and created a complete marketing strategy where we proposed the best way to sell the product was through an infomercial focusing on extreme cold weather countries in the winter season.
After creating a complete strategy where we found the ideal customer of ages 50+, we were in charge of writing, shooting, and editing the infomercial. The rollout had great results.
Marketing Strategy,Branding
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Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
