Kangoo Hotbag - TV Shop Australia Case Study

The Challenge

TV Shop Australia is one of the biggest DRTV companies in Australia. They developed this product and knew there was a unique opportunity to sell it worldwide. However, they needed a Marketing Expert to identify its unique value proposition and the best way to market this on a massive scale.

The Process

We received the physical product from the customer and created a complete marketing strategy where we proposed the best way to sell the product was through an infomercial focusing on extreme cold weather countries in the winter season.

After creating a complete strategy where we found the ideal customer of ages 50+, we were in charge of writing, shooting, and editing the infomercial. The rollout had great results.

The Solution

The product was released by the customer including all our proposals and claims suggested

It was sold in Latin-American and Europe (Over 27 countries)

It was released on TV (DRTV Infomercial) and online sales

Average ROAS of this product in both channels was 400%

Website

https://tvshop.com.au

Skills Used

Marketing Strategy,Branding

Industry

Home & Garden

Results by the numbers

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