• The product was released by the customer including all our proposals and claims suggested


  • It was sold in Latin-American and Europe (Over 27 countries)


  • It was released on TV (DRTV Infomercial) and online sales


  • Average ROAS of this product in both channels was 400%

The Challenge

TV Shop Australia is one of the biggest DRTV companies in Australia. They developed this product and knew there was a unique opportunity to sell it worldwide. However, they needed a Marketing Expert to identify its unique value proposition and the best way to market this on a massive scale.

The Process

We received the physical product from the customer and created a complete marketing strategy where we proposed the best way to sell the product was through an infomercial focusing on extreme cold weather countries in the winter season.


After creating a complete strategy where we found the ideal customer of ages 50+, we were in charge of writing, shooting, and editing the infomercial. The rollout had great results.

The Solution

  • The product was released by the customer including all our proposals and claims suggested


  • It was sold in Latin-American and Europe (Over 27 countries)


  • It was released on TV (DRTV Infomercial) and online sales


  • Average ROAS of this product in both channels was 400%
Skills Used

Marketing Strategy,Branding

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

NOW Branding

Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

Every Man Jack

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.

1

CPL

Jeeves

Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

0.7

CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 



Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.