TV Shop Australia is one of the biggest DRTV companies in Australia. They developed this product and knew there was a unique opportunity to sell it worldwide. However, they needed a Marketing Expert to identify its unique value proposition and the best way to market this on a massive scale.
We received the physical product from the customer and created a complete marketing strategy where we proposed the best way to sell the product was through an infomercial focusing on extreme cold weather countries in the winter season.
After creating a complete strategy where we found the ideal customer of ages 50+, we were in charge of writing, shooting, and editing the infomercial. The rollout had great results.
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