
This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
This customer wanted to release vitamin gummies in a very highly competitive market. Their main challenge was to find a brand voice and a specific niche that could buy their products in order to stand out from a vast array of options.
This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
Email Marketing,Marketing Strategy,Marketing Strategy
Health & Wellness
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.