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This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
This customer wanted to release vitamin gummies in a very highly competitive market. Their main challenge was to find a brand voice and a specific niche that could buy their products in order to stand out from a vast array of options.
This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
Email Marketing,Marketing Strategy,Marketing Strategy
Health & Wellness
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
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