
This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
This customer wanted to release vitamin gummies in a very highly competitive market. Their main challenge was to find a brand voice and a specific niche that could buy their products in order to stand out from a vast array of options.
This digital marketing campaign was achieved within the expected deadlines and with the best approval by the customer.
According to our customer, these gummies are selling at 300% ROAS under the affiliate marketing model, and emails list services as Udimi.
Email Marketing,Marketing Strategy,Marketing Strategy
Health & Wellness
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.