• +5 Million views
  • + 4500 people downloading the karma extension into google chrome
  • ROAS 2:1


2
ROAS

The Challenge

Increase sales & downloadings

The Process

Influencer marketing campaign

  • TikTok based
  • Research and influencers outreach / +5% engagement
  • Creative brief + creators agreement
  • Content review and approval


The Solution

  • +5 Million views
  • + 4500 people downloading the karma extension into google chrome
  • ROAS 2:1


Skills Used

Marketing Strategy,Paid Ads

Industry

Technology

Results by the numbers

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   $416,879.29 Purchase Conversion Value


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Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


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The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

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While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


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WEBSITE PURCHASE CONVERSION CAMPAIGNS:

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