• Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
• Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

The client wanted to generate new leads

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.