
The account is new and we are working on building audiences and track calls, forms. We worked with client to achieve strong CPM within their goals.
THere are multiple locations in a competitive industry. We want to target parents of school age children.
The strategy was decided based on goals of traffic, geotargeting and audience targeting. We decided to use Facebook as a marketing channel to target parents of specific age children.
The account is new and we are working on building audiences and track calls, forms. We worked with client to achieve strong CPM within their goals.
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.

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