
The account is new and we are working on building audiences and track calls, forms. We worked with client to achieve strong CPM within their goals.
THere are multiple locations in a competitive industry. We want to target parents of school age children.
The strategy was decided based on goals of traffic, geotargeting and audience targeting. We decided to use Facebook as a marketing channel to target parents of specific age children.
The account is new and we are working on building audiences and track calls, forms. We worked with client to achieve strong CPM within their goals.
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

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