
Successfully established dynamic event tracking to help track entry to cart funnels, helping curb major drop-offs across different pages within the website. As a result of this, we were able to drop non-converting leads by 10%. Implemented ROI-based website improvements. This helped improve conversion by 20%.
We helped the company at their growth-stage with their unique challenges with tracking AI-implemented suggestions and looking for ways to increase ROI on ads. Decoding the existing tracking mechanism of the company and aligning it with business KPIs was tricky.
We helped with strategy consulting.
Successfully established dynamic event tracking to help track entry to cart funnels, helping curb major drop-offs across different pages within the website. As a result of this, we were able to drop non-converting leads by 10%. Implemented ROI-based website improvements. This helped improve conversion by 20%.
Paid Ads,Paid Ads,Web Development,Web Development,Web Development,Marketing Strategy,CRO
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Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.