
Successfully established dynamic event tracking to help track entry to cart funnels, helping curb major drop-offs across different pages within the website. As a result of this, we were able to drop non-converting leads by 10%. Implemented ROI-based website improvements. This helped improve conversion by 20%.
We helped the company at their growth-stage with their unique challenges with tracking AI-implemented suggestions and looking for ways to increase ROI on ads. Decoding the existing tracking mechanism of the company and aligning it with business KPIs was tricky.
We helped with strategy consulting.
Successfully established dynamic event tracking to help track entry to cart funnels, helping curb major drop-offs across different pages within the website. As a result of this, we were able to drop non-converting leads by 10%. Implemented ROI-based website improvements. This helped improve conversion by 20%.
Paid Ads,Paid Ads,Web Development,Web Development,Web Development,Marketing Strategy,CRO
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.