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L.L.Bean is a major outdoor and apparel retailer with a rich, 100+ year history. The challenge I faced as a Digital Marketing Analyst was managing search and shopping campaigns across a dynamic and vast product assortment. During my time there I managed the Women’s, Brand, and Kids paid search accounts. Using industry best practices, I optimized campaigns to get the best return on ad spend. With my proven performance track record I was tapped to manage paid social ads as well. During the Black Friday/Cyber weekend we saw a 3x+ return on more than $3M in spend.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
