L.L.Bean is a major outdoor and apparel retailer with a rich, 100+ year history. The challenge I faced as a Digital Marketing Analyst was managing search and shopping campaigns across a dynamic and vast product assortment. During my time there I managed the Women’s, Brand, and Kids paid search accounts. Using industry best practices, I optimized campaigns to get the best return on ad spend. With my proven performance track record I was tapped to manage paid social ads as well. During the Black Friday/Cyber weekend we saw a 3x+ return on more than $3M in spend.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.