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L.L.Bean is a major outdoor and apparel retailer with a rich, 100+ year history. The challenge I faced as a Digital Marketing Analyst was managing search and shopping campaigns across a dynamic and vast product assortment. During my time there I managed the Women’s, Brand, and Kids paid search accounts. Using industry best practices, I optimized campaigns to get the best return on ad spend. With my proven performance track record I was tapped to manage paid social ads as well. During the Black Friday/Cyber weekend we saw a 3x+ return on more than $3M in spend.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
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