
Vilore Foods is the exclusive importer and distributor of the popular La Costeña and Jumex brands. Although they have a substantial retail footprint, their Amazon presence needed a lot of work. Their entire brand presence on Amazon was sub-par.
I assumed the role of managing their entire Amazon presence and bringing it up to acceptable quality. This began with a complete audit of their catalog of 150+ products on Amazon and developing and overseeing a plan to bring each product up to acceptable standards, with a longer term goal of making La Costeña and Vilore the #1 products on Amazon in their categories in terms of both brand presence and sales.
Paid Ads,Branding,Content Marketing,Copywriting,Branding,Marketing Strategy,Other
Food & Drink
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Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.