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Vilore Foods is the exclusive importer and distributor of the popular La Costeña and Jumex brands. Although they have a substantial retail footprint, their Amazon presence needed a lot of work. Their entire brand presence on Amazon was sub-par.
I assumed the role of managing their entire Amazon presence and bringing it up to acceptable quality. This began with a complete audit of their catalog of 150+ products on Amazon and developing and overseeing a plan to bring each product up to acceptable standards, with a longer term goal of making La Costeña and Vilore the #1 products on Amazon in their categories in terms of both brand presence and sales.
Paid Ads,Branding,Content Marketing,Copywriting,Branding,Marketing Strategy,Other
Food & Drink
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
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