La Costeña / Jumex Case Study

The Challenge

Vilore Foods is the exclusive importer and distributor of the popular La Costeña and Jumex brands. Although they have a substantial retail footprint, their Amazon presence needed a lot of work. Their entire brand presence on Amazon was sub-par.

The Process

I assumed the role of managing their entire Amazon presence and bringing it up to acceptable quality. This began with a complete audit of their catalog of 150+ products on Amazon and developing and overseeing a plan to bring each product up to acceptable standards, with a longer term goal of making La Costeña and Vilore the #1 products on Amazon in their categories in terms of both brand presence and sales.

The Solution

Grew weekly sales by 3X
Proposed, deployed and managed a set of ad campaigns which met Amazon's category target ROAS target

Website

http://vilore.com

Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Branding,Marketing Strategy,Other

Industry

Food & Drink

Results by the numbers

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