• Grew weekly sales by 3X
  • Proposed, deployed and managed a set of ad campaigns which met Amazon's category target ROAS target

The Challenge

Vilore Foods is the exclusive importer and distributor of the popular La Costeña and Jumex brands. Although they have a substantial retail footprint, their Amazon presence needed a lot of work. Their entire brand presence on Amazon was sub-par.

The Process

I assumed the role of managing their entire Amazon presence and bringing it up to acceptable quality. This began with a complete audit of their catalog of 150+ products on Amazon and developing and overseeing a plan to bring each product up to acceptable standards, with a longer term goal of making La Costeña and Vilore the #1 products on Amazon in their categories in terms of both brand presence and sales.

The Solution

  • Grew weekly sales by 3X
  • Proposed, deployed and managed a set of ad campaigns which met Amazon's category target ROAS target
Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Branding,Marketing Strategy,Other

Industry

Food & Drink

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