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When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
Lean-Case is a SaaS platform that serves up the business-plan numbers investors need to see.
The lead generation efforts were not performing.
I created 7 new lead magnet options - including the content item and the landing pages and copy. Also created dozens of versions of ad copy for testing, and ran everything through the Golden B.E.A.R. and DCT testing process.
When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
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