When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.

7.2
CPL

Kelvin P.

Mayple Vetted

expert

The Challenge

Lean-Case is a SaaS platform that serves up the business-plan numbers investors need to see.


The lead generation efforts were not performing.

The Process

I created 7 new lead magnet options - including the content item and the landing pages and copy. Also created dozens of versions of ad copy for testing, and ran everything through the Golden B.E.A.R. and DCT testing process.

The Solution

When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.

Skills Used

Paid Ads

Industry

Technology

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