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When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
Lean-Case is a SaaS platform that serves up the business-plan numbers investors need to see.
The lead generation efforts were not performing.
I created 7 new lead magnet options - including the content item and the landing pages and copy. Also created dozens of versions of ad copy for testing, and ran everything through the Golden B.E.A.R. and DCT testing process.
When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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