
When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
Lean-Case is a SaaS platform that serves up the business-plan numbers investors need to see.
The lead generation efforts were not performing.
I created 7 new lead magnet options - including the content item and the landing pages and copy. Also created dozens of versions of ad copy for testing, and ran everything through the Golden B.E.A.R. and DCT testing process.
When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.
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The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

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