When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.

7.2
CPL

The Challenge

Lean-Case is a SaaS platform that serves up the business-plan numbers investors need to see.


The lead generation efforts were not performing.

The Process

I created 7 new lead magnet options - including the content item and the landing pages and copy. Also created dozens of versions of ad copy for testing, and ran everything through the Golden B.E.A.R. and DCT testing process.

The Solution

When the primary lead-generation PDF pulled an opt-in rate less than 1.5%, I created six “lead magnet” versions, plus new ads, and landing pages. After testing, the winning sales funnel combination generated leads with a 10.9% opt-in rate.

Skills Used

Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


Southern Coast Services

Increase website visibility and organic search volume.

Knack Bags

Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.


They needed help with a variety of items, including CRO, SEO, web development, and AB testing.

LCI Paper

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.