
After spending the first $ in user acquistion, scaled up the activity within a year to $10M/mo
After spending the first $ in user acquistion, scaled up the activity within a year to $10M/mo
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.

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