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We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
Create a consistent revenue stream for the consumer electronics - washing machine, television and dryer category for the brand. We also wanted to reduce the cost per purchase which was being achieved via other channels.
We decided to create a lower-funnel campaign that focused on the acquisition of consumers at the lowest cost since each of the categories was high value. We leveraged Facebook ads to achieve this. We not only undertook creative and copy A/B testing but also tested several different targeting tactics like behaviors, interest, retargeting, etc.
The skills utilized were budgeting, campaign planning, execution, strategizing and reporting.
We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
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This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
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