We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
Create a consistent revenue stream for the consumer electronics - washing machine, television and dryer category for the brand. We also wanted to reduce the cost per purchase which was being achieved via other channels.
We decided to create a lower-funnel campaign that focused on the acquisition of consumers at the lowest cost since each of the categories was high value. We leveraged Facebook ads to achieve this. We not only undertook creative and copy A/B testing but also tested several different targeting tactics like behaviors, interest, retargeting, etc.
The skills utilized were budgeting, campaign planning, execution, strategizing and reporting.
We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
Paid Ads
Technology
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.