Create a consistent revenue stream for the consumer electronics - washing machine, television and dryer category for the brand. We also wanted to reduce the cost per purchase which was being achieved via other channels.

We decided to create a lower-funnel campaign that focused on the acquisition of consumers at the lowest cost since each of the categories was high value. We leveraged Facebook ads to achieve this. We not only undertook creative and copy A/B testing but also tested several different targeting tactics like behaviors, interest, retargeting, etc.

The skills utilized were budgeting, campaign planning, execution, strategizing and reporting.