We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.

0.4
CPO

Malik S.

Mayple Vetted

expert

The Challenge

Create a consistent revenue stream for the consumer electronics - washing machine, television and dryer category for the brand. We also wanted to reduce the cost per purchase which was being achieved via other channels.

The Process

We decided to create a lower-funnel campaign that focused on the acquisition of consumers at the lowest cost since each of the categories was high value. We leveraged Facebook ads to achieve this. We not only undertook creative and copy A/B testing but also tested several different targeting tactics like behaviors, interest, retargeting, etc.


The skills utilized were budgeting, campaign planning, execution, strategizing and reporting.

The Solution

We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.

Skills Used

Paid Ads

Industry

Technology

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