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We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
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Create a consistent revenue stream for the consumer electronics - washing machine, television and dryer category for the brand. We also wanted to reduce the cost per purchase which was being achieved via other channels.
We decided to create a lower-funnel campaign that focused on the acquisition of consumers at the lowest cost since each of the categories was high value. We leveraged Facebook ads to achieve this. We not only undertook creative and copy A/B testing but also tested several different targeting tactics like behaviors, interest, retargeting, etc.
The skills utilized were budgeting, campaign planning, execution, strategizing and reporting.
We managed to generate 40% improvement in cost per user acquisition and purchase in comparison to another channel. The client went on to also increase the budget for the channel.
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
