• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search

OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.

Needed a revamped website to help with AOV and conversion rate

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.

Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.