Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

The cost of acquisition through paid channels was higher than desired.