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After the first 9 month, the founder was able quit her job and focus full time on her company.
Our SEO strategy brought in more than her salary at work and she's now one of the major players in the cleaning industry in Toronto and the Greater Toronto Area outranking 90% of the major franchises in organic search.
SEO was the ONLY marketing channel she used to grow to this point. She's been with us for 5+ years now doing exclusively SEO to grow her business.
This was a start-up on-demand cleaning service. They had zero traffic and zero URL history when they first started.
The founders of Maid in T.O reached out to us and asked if we could help get them get sales through their website with SEO.
The residential cleaning industry is mostly run by a handful of big franchises for organic search who have been there for years.
Trying to penetrate this industry and take their market share was going to be a tall order... especially with a brand new website that Google didn't even recognize yet.
Backlinking - We helped increase their domain rank a lot faster by linking them to over 400 high authority sites in just 45 days.
Content Strategy - We put up high value blogs centred around a high intent keyword strategy.
On-page optimizations - UX design, on-page content, meta descriptions, site speed. All of this helped us establish trust with Google so they could rank us faster.
After the first 9 month, the founder was able quit her job and focus full time on her company.
Our SEO strategy brought in more than her salary at work and she's now one of the major players in the cleaning industry in Toronto and the Greater Toronto Area outranking 90% of the major franchises in organic search.
SEO was the ONLY marketing channel she used to grow to this point. She's been with us for 5+ years now doing exclusively SEO to grow her business.
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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