Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Mau Pets is a high-end and high-quality Cat Trees brand that was experiencing issues scaling their campaigns on Facebook & Instagram. Their campaigns were hitting their minimum ROAS targets at low budgets, but any time they tried to increase budgets and scale their ROAS fell through the floor. They were looking for someone who could take their campaigns to the next level by scaling their budgets while maintaining and increasing ROAS.
They had some positives that were good for brands looking to scale:
The had a couple negatives as well:
We began a complete overhaul of their Facebook Ads Manager account. We met 1-2 times per week over video calls to talk about new structure, new creatives, and our new strategy during the setup phase. I wanted us to use a lot more reviews in the creatives, more carousels of the different types of cat trees they offer, and a more consolidated approach to both the cold targeting and the retargeting campaigns.
We noticed after our first month that our ads were getting loads of comments and engagement from previous buyers. Over 100+ comments of people sharing their experience, sharing pictures of their cats in the trees right on our ads, and this was improving our CPM's (cost per 1,000 impressions) and CVR's (conversion rate) dramatically. We decided to strongly utilize a function inside Facebook Ads Manager that allows our ads to run in multiple campaigns but still carry over all their engagement. This strategy proved extremely positive and helped us scale very aggressively.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Paid Ads,Paid Ads
Pets
Put your e-mail in and we'll arrange a consultation call for you
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
