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Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Mau Pets is a high-end and high-quality Cat Trees brand that was experiencing issues scaling their campaigns on Facebook & Instagram. Their campaigns were hitting their minimum ROAS targets at low budgets, but any time they tried to increase budgets and scale their ROAS fell through the floor. They were looking for someone who could take their campaigns to the next level by scaling their budgets while maintaining and increasing ROAS.
They had some positives that were good for brands looking to scale:
The had a couple negatives as well:
We began a complete overhaul of their Facebook Ads Manager account. We met 1-2 times per week over video calls to talk about new structure, new creatives, and our new strategy during the setup phase. I wanted us to use a lot more reviews in the creatives, more carousels of the different types of cat trees they offer, and a more consolidated approach to both the cold targeting and the retargeting campaigns.
We noticed after our first month that our ads were getting loads of comments and engagement from previous buyers. Over 100+ comments of people sharing their experience, sharing pictures of their cats in the trees right on our ads, and this was improving our CPM's (cost per 1,000 impressions) and CVR's (conversion rate) dramatically. We decided to strongly utilize a function inside Facebook Ads Manager that allows our ads to run in multiple campaigns but still carry over all their engagement. This strategy proved extremely positive and helped us scale very aggressively.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
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Pets
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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