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Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Mau Pets is a high-end and high-quality Cat Trees brand that was experiencing issues scaling their campaigns on Facebook & Instagram. Their campaigns were hitting their minimum ROAS targets at low budgets, but any time they tried to increase budgets and scale their ROAS fell through the floor. They were looking for someone who could take their campaigns to the next level by scaling their budgets while maintaining and increasing ROAS.
They had some positives that were good for brands looking to scale:
The had a couple negatives as well:
We began a complete overhaul of their Facebook Ads Manager account. We met 1-2 times per week over video calls to talk about new structure, new creatives, and our new strategy during the setup phase. I wanted us to use a lot more reviews in the creatives, more carousels of the different types of cat trees they offer, and a more consolidated approach to both the cold targeting and the retargeting campaigns.
We noticed after our first month that our ads were getting loads of comments and engagement from previous buyers. Over 100+ comments of people sharing their experience, sharing pictures of their cats in the trees right on our ads, and this was improving our CPM's (cost per 1,000 impressions) and CVR's (conversion rate) dramatically. We decided to strongly utilize a function inside Facebook Ads Manager that allows our ads to run in multiple campaigns but still carry over all their engagement. This strategy proved extremely positive and helped us scale very aggressively.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
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