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With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.
With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.
First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)
Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.
Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.
With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
Paid Ads,Marketing Strategy
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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