With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.

This also paved the way for other customer and product research opportunities to the company through which I was freelancing.

0.5
ROAS

The Challenge

There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.


With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.

The Process

First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)

Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.

Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.

The Solution

With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.

This also paved the way for other customer and product research opportunities to the company through which I was freelancing.

Skills Used

Paid Ads,Marketing Strategy

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.2

ROAS

Bite Society

Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.


Google Ads

Display Ads

SEO

Email

Social Ads

YouTube Ads

0

CPM

Mediabrands

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:





  • Belfius bank/Triodos Bank (Big Belgian bank)
  • Nintendo
  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues


I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok


Lots of client accounts to manage, long evening, lots of reporting but exciting work!

2.13

ROAS

Zoofest

Make the festival known to 18 to 35 year olds.

1

ROAS

Aplos World

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.