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With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.
With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.
First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)
Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.
Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.
With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
Paid Ads,Marketing Strategy
Baby
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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