With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.

This also paved the way for other customer and product research opportunities to the company through which I was freelancing.

0.5
ROAS

The Challenge

There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.


With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.

The Process

First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)

Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.

Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.

The Solution

With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.

This also paved the way for other customer and product research opportunities to the company through which I was freelancing.

Skills Used

Paid Ads,Marketing Strategy

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

ROAS

BlackLeaves

BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.

0.35

ROAS

Pioneer Air

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season. 

Jersey Italian Gravy

Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.

Bounkit

They wanted to make their brand look better online & get more results

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.