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With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.
With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.
First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)
Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.
Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.
With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
Paid Ads,Marketing Strategy
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Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
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