
With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
There was a dual challenge of the business being an Amazon Vendor and getting feedback/direction from Amazon that didn't serve the client's best interest AND the limitations of changes we could do swiftly to the business' Amazon offering.
With Amazon PPC being managed by Amazon and virtually non-existent resources for listing updates I had to work extra hard to make an impact to the business.
First, I had to earn the trust of the client via educational and commercial discussions where I explained how I would run their Amazon PPC differently and why a flat fee would work out much better for them instead of % of spend (which Amazon maximised by spending sometimes too much on some ASINs)
Secondly, I identified and highlighted listing issues for some key and head ASINs which could generate positive results relatively quickly.
Thirdly, I explained my creative and content requirements to ensure not only PPC but the organic traffic performance was going to increase as well.
With a significantly lower fee for Amazon PPC and an impact to their organic traffic and sales the client was most pleased with the end results.
This also paved the way for other customer and product research opportunities to the company through which I was freelancing.
Paid Ads,Marketing Strategy
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.

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