
We provided targeted leads for each unique program and supported the funnel with strong automation and lead verification.
When you need to get to many different people with a unique proposition in many different languages in a short period, that's a great task!
We needed to be sure to target the right audience in their language to give them the most value and help with their needs.
We divide each new client’s work into three different channels.
1. Building digital infrastructures.
2. Strategy, campaign management and optimisations.
3. Analysis and operational insights.
Here we needed to divide our work to separate languages in different websites!
We provided targeted leads for each unique program and supported the funnel with strong automation and lead verification.
Paid Ads,Paid Ads,CRO
Nonprofit & Government
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.