
With all their data unified under one place we are able to move budget where it is successful and continue to scale.
A Net Promoter score of 74 highlights the success in our CX strategy.
A new ERP and CRM has saved hundreds of man hours allow resource to be better invested throughout the business.
Mobility Giant and Easy Pay Mobility came to me to unify their marketing strategy and their technical systems. They were already very successful but wanted to scale whilst optimising.
Built out a brand new ERP and CRM
Designed and managed a new marketing strategy including advertising expansion
Designed a CX strategy to obtain valuable insights for product and brand development
Unified all sales data into one analytical platform
With all their data unified under one place we are able to move budget where it is successful and continue to scale.
A Net Promoter score of 74 highlights the success in our CX strategy.
A new ERP and CRM has saved hundreds of man hours allow resource to be better invested throughout the business.
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:

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