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We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.
A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.
Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.
We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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