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We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.
A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.
Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.
We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
CRO
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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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