We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.


Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.


We've also run successful tests on the product page to highlight which products are in stock currently and available to order.

The Challenge

MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.


A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.

The Process

Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.

The Solution

We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.


Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.


We've also run successful tests on the product page to highlight which products are in stock currently and available to order.

Skills Used

CRO

Industry

Home & Garden

Results by the numbers

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