We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.


Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.


We've also run successful tests on the product page to highlight which products are in stock currently and available to order.

Will L.

Mayple Vetted

expert

The Challenge

MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.


A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.

The Process

Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.

The Solution

We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.


Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.


We've also run successful tests on the product page to highlight which products are in stock currently and available to order.

Skills Used

CRO

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Nanook Agency

Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.

Zbiotics

Zbiotics needed help increasing their AOV with their products.

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

Return Healthy

Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.