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We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.
A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.
Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.
We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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