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We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
MOD Lighting sell designer lighting for homes. Their prices are reasonably high, and customers want to spend a lot of time identifying the right lighting for their homes, normally several months in advance of buying a new home.
A big focus for this project has been around targeting the details of the products. The dimensions, voltage, certifications etc. Customers liked the look of the lights, but just weren't sure if they would fit their technical requirements.
Through detailed customer research we identified key selling criteria that customers needed to see in order to pull the trigger. Various tests have been and are being run to highlight this information and convince customers that they have found the correct products for them.
We've had several highly successful tests boosting conversion rates of upwards of 10% each, generating tens of thousands in additional revenue.
Some of these tests focused on usability of the website, and in 2 cases actually involved the removal of apps in the checkout flow that were there to encourage conversion but were actually damaging it.
We've also run successful tests on the product page to highlight which products are in stock currently and available to order.
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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