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Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
Mold Hazard Inspectors launched their first advertising campaign in the most competative mold market on Earth, South Eastern Florida.
In the State of Florida it is illegal for Mold Inspectors to take kickbacks from Mold Remediators for the obvious conflict of interest for the consumer. Despite this many Mold Inspectors in the market did take kickbacks and so were able to offer incredibly low or no-cost inspection services.
But Mold hazard Inspectors holds a high standard of ethics and refused to take illegal kick backs. This presented us with the challenge of selling their services in a saturated market with a price 4-5x higher than the average (unethical) inspection offering.
We began by studying the market and taking a comprehensive survey of customer opinion in the area. We combed through hundreds of reviews, tallied customer purchase triggers, pain points, decision drivers and the qualities they valued most in a Mold Inspection service.
We then built out landing pages with copy writing and design elements drawn directly from a deep understanding of the customer mind-set.
We then crafted ad campaigns that reached customers at the driving points in their life when they would be encouraged to reach out to an inspector.
We finished the process with ad copy that spoke to the customer's pain points from actual survey.
After the campaigns launched we studied and optimized the results to focus on the most important campaigns first and to drive budget into those with the best chance to drive results.
Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
Paid Ads,Paid Ads,Branding,CRO,Copywriting,Content Marketing,Branding
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
When initially reaching out, Geologie needed outreach support to scale their influencer program, but after just 3 months of working together, we were able to scale their program from a $45,000 spend to $90,000 spend a month.
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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