Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
Mold Hazard Inspectors launched their first advertising campaign in the most competative mold market on Earth, South Eastern Florida.
In the State of Florida it is illegal for Mold Inspectors to take kickbacks from Mold Remediators for the obvious conflict of interest for the consumer. Despite this many Mold Inspectors in the market did take kickbacks and so were able to offer incredibly low or no-cost inspection services.
But Mold hazard Inspectors holds a high standard of ethics and refused to take illegal kick backs. This presented us with the challenge of selling their services in a saturated market with a price 4-5x higher than the average (unethical) inspection offering.
We began by studying the market and taking a comprehensive survey of customer opinion in the area. We combed through hundreds of reviews, tallied customer purchase triggers, pain points, decision drivers and the qualities they valued most in a Mold Inspection service.
We then built out landing pages with copy writing and design elements drawn directly from a deep understanding of the customer mind-set.
We then crafted ad campaigns that reached customers at the driving points in their life when they would be encouraged to reach out to an inspector.
We finished the process with ad copy that spoke to the customer's pain points from actual survey.
After the campaigns launched we studied and optimized the results to focus on the most important campaigns first and to drive budget into those with the best chance to drive results.
Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.