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Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
Mold Hazard Inspectors launched their first advertising campaign in the most competative mold market on Earth, South Eastern Florida.
In the State of Florida it is illegal for Mold Inspectors to take kickbacks from Mold Remediators for the obvious conflict of interest for the consumer. Despite this many Mold Inspectors in the market did take kickbacks and so were able to offer incredibly low or no-cost inspection services.
But Mold hazard Inspectors holds a high standard of ethics and refused to take illegal kick backs. This presented us with the challenge of selling their services in a saturated market with a price 4-5x higher than the average (unethical) inspection offering.
We began by studying the market and taking a comprehensive survey of customer opinion in the area. We combed through hundreds of reviews, tallied customer purchase triggers, pain points, decision drivers and the qualities they valued most in a Mold Inspection service.
We then built out landing pages with copy writing and design elements drawn directly from a deep understanding of the customer mind-set.
We then crafted ad campaigns that reached customers at the driving points in their life when they would be encouraged to reach out to an inspector.
We finished the process with ad copy that spoke to the customer's pain points from actual survey.
After the campaigns launched we studied and optimized the results to focus on the most important campaigns first and to drive budget into those with the best chance to drive results.
Being the first advertising channel for the company we were able to hit and exceed targeted benchmarks and reduce their cost per lead to less than 1/3 of the cost per lead from aggregator sites (their previous primary lead source).
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
Revamping their entire online brand identity and reaching an entirely new audience on social media.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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