Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)

0.03
ROAS

The Challenge

Launching and scaling a Drop-shipping Ecommerce during the pandemic with huge delivery times.

The Process

Identifying products that people were demanding to work out from home, finding a serious agency in china to deliver, and creating a remote customer service team.

The store was very niched, selling mainly big home gym equipment, such as pull-up racks. I created several Google shopping campaigns using priority strategies.

The Solution

Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)

Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Sports, Outdoors & Fitness

Results by the numbers

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Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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