
Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)
Launching and scaling a Drop-shipping Ecommerce during the pandemic with huge delivery times.
Identifying products that people were demanding to work out from home, finding a serious agency in china to deliver, and creating a remote customer service team.
The store was very niched, selling mainly big home gym equipment, such as pull-up racks. I created several Google shopping campaigns using priority strategies.
Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)
Paid Ads,Paid Ads,Google Shopping
Sports, Outdoors & Fitness
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.

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