Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)
expert
Launching and scaling a Drop-shipping Ecommerce during the pandemic with huge delivery times.
Identifying products that people were demanding to work out from home, finding a serious agency in china to deliver, and creating a remote customer service team.
The store was very niched, selling mainly big home gym equipment, such as pull-up racks. I created several Google shopping campaigns using priority strategies.
Created and Scaled the shop from 0 to 80K per month in revenue with a 3.5 ROAS. (My own Shop and bootstrapped by me)
Paid Ads,Paid Ads,Google Shopping
Sports, Outdoors & Fitness
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were: