
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
Morning Man sells a green powder mix of superfoods for morning shakes targeting Men. The main challenge was to scale to 20k/month whilst keeping a health CPA. I was able to reduce the CPA by half. This was done by scaling horizontally and testing many creatives and scaling the best performers.
I grew the brand and scaled via social ads, from $0 to 5-figures/month in 2021. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns. Specifically, I was able to meet the KPIs with this brand by scaling horizontally by testing out many different targeting angles.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
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Health & Wellness
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BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.