
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
Morning Man sells a green powder mix of superfoods for morning shakes targeting Men. The main challenge was to scale to 20k/month whilst keeping a health CPA. I was able to reduce the CPA by half. This was done by scaling horizontally and testing many creatives and scaling the best performers.
I grew the brand and scaled via social ads, from $0 to 5-figures/month in 2021. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns. Specifically, I was able to meet the KPIs with this brand by scaling horizontally by testing out many different targeting angles.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
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Health & Wellness
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.