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Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
Morning Man sells a green powder mix of superfoods for morning shakes targeting Men. The main challenge was to scale to 20k/month whilst keeping a health CPA. I was able to reduce the CPA by half. This was done by scaling horizontally and testing many creatives and scaling the best performers.
I grew the brand and scaled via social ads, from $0 to 5-figures/month in 2021. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns. Specifically, I was able to meet the KPIs with this brand by scaling horizontally by testing out many different targeting angles.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.
Paid Ads,Paid Ads
Health & Wellness
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Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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