Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.

1
CPO

316 Interactive

Mayple Vetted

agency

The Challenge

Morning Man sells a green powder mix of superfoods for morning shakes targeting Men. The main challenge was to scale to 20k/month whilst keeping a health CPA. I was able to reduce the CPA by half. This was done by scaling horizontally and testing many creatives and scaling the best performers.

The Process

I grew the brand and scaled via social ads, from $0 to 5-figures/month in 2021. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns. Specifically, I was able to meet the KPIs with this brand by scaling horizontally by testing out many different targeting angles.

The Solution

Managed a budget of $20,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $5-figures/month of gross revenue in a few months time.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

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