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The challenge with gadgets like smartwatches is that its life cycle is very fast. New improvements to software and hardware are discovered monthly. And tech-savvy and wannabe savvy-looking customers are buying these gadgets and changing them yearly creating a good market for the IoT gadgets. This is a topic that eBuyNow is well aware of. The trick is to get the most revenue out of this model of the watch as soon as possible. Selling the Moto 360 3rd generation watch at a higher price point than other smartwatches released at the same period was able to address that. A well converting ecommerce site and marketing plan is key to that strategy.
We looked at the top traffic pages (because they affect the most people) and used tools like Yslow or Google Pagespeed Insights (accessible via Google Analytics) to get a diagnostic on their site.
In a nutshell, we wanted to learn:
We started with an analytics health check. This is just a series of analytics and instrumentation checks that answer some of these questions:
We used Exit Surveys and On-Page Surveys
User testing lets us watch people use our site in real-time while they comment on the process. We asked testers to perform a specific task, a broad task and move through your entire funnel.
Branding,Content Marketing,Email Marketing,CRO,Web Development,Other,Marketing Strategy,Copywriting
Electronics
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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