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The challenge with gadgets like smartwatches is that its life cycle is very fast. New improvements to software and hardware are discovered monthly. And tech-savvy and wannabe savvy-looking customers are buying these gadgets and changing them yearly creating a good market for the IoT gadgets. This is a topic that eBuyNow is well aware of. The trick is to get the most revenue out of this model of the watch as soon as possible. Selling the Moto 360 3rd generation watch at a higher price point than other smartwatches released at the same period was able to address that. A well converting ecommerce site and marketing plan is key to that strategy.
We looked at the top traffic pages (because they affect the most people) and used tools like Yslow or Google Pagespeed Insights (accessible via Google Analytics) to get a diagnostic on their site.
In a nutshell, we wanted to learn:
We started with an analytics health check. This is just a series of analytics and instrumentation checks that answer some of these questions:
We used Exit Surveys and On-Page Surveys
User testing lets us watch people use our site in real-time while they comment on the process. We asked testers to perform a specific task, a broad task and move through your entire funnel.
Branding,Content Marketing,Email Marketing,CRO,Web Development,Other,Marketing Strategy,Copywriting
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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