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The challenge with gadgets like smartwatches is that its life cycle is very fast. New improvements to software and hardware are discovered monthly. And tech-savvy and wannabe savvy-looking customers are buying these gadgets and changing them yearly creating a good market for the IoT gadgets. This is a topic that eBuyNow is well aware of. The trick is to get the most revenue out of this model of the watch as soon as possible. Selling the Moto 360 3rd generation watch at a higher price point than other smartwatches released at the same period was able to address that. A well converting ecommerce site and marketing plan is key to that strategy.
We looked at the top traffic pages (because they affect the most people) and used tools like Yslow or Google Pagespeed Insights (accessible via Google Analytics) to get a diagnostic on their site.
In a nutshell, we wanted to learn:
We started with an analytics health check. This is just a series of analytics and instrumentation checks that answer some of these questions:
We used Exit Surveys and On-Page Surveys
User testing lets us watch people use our site in real-time while they comment on the process. We asked testers to perform a specific task, a broad task and move through your entire funnel.
Branding,Content Marketing,Email Marketing,CRO,Web Development,Other,Marketing Strategy,Copywriting
Electronics
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Quinn discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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