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The challenge with gadgets like smartwatches is that its life cycle is very fast. New improvements to software and hardware are discovered monthly. And tech-savvy and wannabe savvy-looking customers are buying these gadgets and changing them yearly creating a good market for the IoT gadgets. This is a topic that eBuyNow is well aware of. The trick is to get the most revenue out of this model of the watch as soon as possible. Selling the Moto 360 3rd generation watch at a higher price point than other smartwatches released at the same period was able to address that. A well converting ecommerce site and marketing plan is key to that strategy.
We looked at the top traffic pages (because they affect the most people) and used tools like Yslow or Google Pagespeed Insights (accessible via Google Analytics) to get a diagnostic on their site.
In a nutshell, we wanted to learn:
We started with an analytics health check. This is just a series of analytics and instrumentation checks that answer some of these questions:
We used Exit Surveys and On-Page Surveys
User testing lets us watch people use our site in real-time while they comment on the process. We asked testers to perform a specific task, a broad task and move through your entire funnel.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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