
Our process begins by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube.
Since our margins were tight we needed to cautiously adjust our bidding strategies to get the
best ROAS possible for our ad campaigns.
Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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