• Total revenue: $1,024,271.60
  • 136% Increase in revenue after 30 days
  • 250+ new transactions compared to the previous period

Joao Pedro M.

Mayple Vetted


The Challenge

  • Expensive product ($3000~ AOV)
  • Competitive marketplace
  • Tight margins
  • Long and complex buyer's journey

The Process

Our process begins by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube.

Since our margins were tight we needed to cautiously adjust our bidding strategies to get the

best ROAS possible for our ad campaigns.

The Solution

  • Total revenue: $1,024,271.60
  • 136% Increase in revenue after 30 days
  • 250+ new transactions compared to the previous period
Skills Used

Paid Ads,Google Shopping,Paid Ads


Sports, Outdoors & Fitness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study


The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.



Joette Fielding Real Estate Group

The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.




On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.


Maintain and build brand awareness and trust in the company.