Part of an exciting and innovative agency, that drives customers for a variety of companies in varying industries in the B2C & B2B space.
My challenge was to help scale up Tiktok; an exciting new challenge that has not yet been proven out within the agency, and as a platform in the lead-generation space.
Utilising my knowledge of Paid Social platforms over the last 6 years, I was able quickly able to decipher Tiktok's functionality, development, and potential. In my opinion this lied as a sweet spot between Facebook (a well developed platform where automation works well, and creative should be the focus), and Twitter (very manual and basic platform, requiring significantly more manual campaign structure and optimisation).
Utilising this model, I tasted a variety of campaign build strategies, settling for a structure that was still based on pixel-based goals, however was far more complex than a Meta campaign. This helped 'hack' the algorithm a bit to help drive down CPAs further than when trialling 'best practice'. In addition to this I then applied the basics of nailing creative to help maintain performance.
My biggest success was a hearing aids campaigns, where I was able to use this strategy to reduce CPAs by 42%, and significantly improve volume as a result.
Paid Ads
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.