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Part of an exciting and innovative agency, that drives customers for a variety of companies in varying industries in the B2C & B2B space.
My challenge was to help scale up Tiktok; an exciting new challenge that has not yet been proven out within the agency, and as a platform in the lead-generation space.
Utilising my knowledge of Paid Social platforms over the last 6 years, I was able quickly able to decipher Tiktok's functionality, development, and potential. In my opinion this lied as a sweet spot between Facebook (a well developed platform where automation works well, and creative should be the focus), and Twitter (very manual and basic platform, requiring significantly more manual campaign structure and optimisation).
Utilising this model, I tasted a variety of campaign build strategies, settling for a structure that was still based on pixel-based goals, however was far more complex than a Meta campaign. This helped 'hack' the algorithm a bit to help drive down CPAs further than when trialling 'best practice'. In addition to this I then applied the basics of nailing creative to help maintain performance.
My biggest success was a hearing aids campaigns, where I was able to use this strategy to reduce CPAs by 42%, and significantly improve volume as a result.
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Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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