We were able to get over 926 new users on their platform, and generate over $65,830 in revenue (with $24,126.76 in spend) thats a 2.73 ROAS in the first 50 days!
MysticSense was using their social media marketer to handle their Facebook ads, while at the time he was doing a "good enough" job, they knew this wasn’t scaleable, so they needed experts to come in.
After coming on board, auditing the account, we've noticed that a lot of the ads that their in house marketer was running, we're not conversions based, targeted poorly and didn't even have any retargeting setup.
Here we systemized their approach, first gathering the lowest hanging fruit by setting up middle of funnel and bottom of funnel retargeting.
Next we setup a series of rigorous targeting, creative, copy and offer tests until we've found the right combination of them all and started increasing ad spend drastically to scale the winning combo.
We were able to get over 926 new users on their platform, and generate over $65,830 in revenue (with $24,126.76 in spend) thats a 2.73 ROAS in the first 50 days!
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
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