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Google/Youtube & Facebook/Instagram Ads:
We have spent $20k on ads and helped them generate more than $120k in return from Facebook attributed revenue.
On an aggregate level, our ROAS ever since we started working with them is 5.86. We've even helped them generate a return on ad spend of 18x during their new product launches. Even despite iOS 14.5 challenges, we continue to scale their ad account by getting an average ROAs of 5-10x and helping their top-line revenue grow to 7 figures in less than 4 months of working together.
SEO
For SEO, we more than double the number of keywords they are ranking for, and grew backlinks by 25%.
agency
Google/Youtube & Facebook/Instagram Ads:
We have spent $20k on ads and helped them generate more than $120k in return from Facebook attributed revenue.
On an aggregate level, our ROAS ever since we started working with them is 5.86. We've even helped them generate a return on ad spend of 18x during their new product launches. Even despite iOS 14.5 challenges, we continue to scale their ad account by getting an average ROAs of 5-10x and helping their top-line revenue grow to 7 figures in less than 4 months of working together.
SEO
For SEO, we more than double the number of keywords they are ranking for, and grew backlinks by 25%.
SEO,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,CRO
Beauty
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Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
