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ROAS went from 2 to 4 in just 3 months and the sales literally exploded on their website. By month 3, they had been seeing a 254% increase and were making 6 figures a month.
Please note that the brand's name and the brand's website can't be shared.
The client is extremely successful on Amazon and is looking to expand on Google Ads. They are not well known outside of Amazon but some people do look for their brand name. The idea is to scale sales on their Shopify.
The client was unable to find the right audience outside of branded terms and they were unable to spend more than $500 a month.
The first thing I did was to set different shopping campaigns targeting different gemstones to see which one would get the most traction. After the first month, I was able to spend close to $3K and by the end of month 3, $9K.
ROAS went from 2 to 4 in just 3 months and the sales literally exploded on their website. By month 3, they had been seeing a 254% increase and were making 6 figures a month.
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