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ROAS went from 2 to 4 in just 3 months and the sales literally exploded on their website. By month 3, they had been seeing a 254% increase and were making 6 figures a month.
Please note that the brand's name and the brand's website can't be shared.
The client is extremely successful on Amazon and is looking to expand on Google Ads. They are not well known outside of Amazon but some people do look for their brand name. The idea is to scale sales on their Shopify.
The client was unable to find the right audience outside of branded terms and they were unable to spend more than $500 a month.
The first thing I did was to set different shopping campaigns targeting different gemstones to see which one would get the most traction. After the first month, I was able to spend close to $3K and by the end of month 3, $9K.
ROAS went from 2 to 4 in just 3 months and the sales literally exploded on their website. By month 3, they had been seeing a 254% increase and were making 6 figures a month.
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
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They wanted to retain more customers and acquire new ones through social media
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