Neurosity produces a product that reads brainwaves (yes, seriously) and then uses that information to play music that helps to improve your focus. The product is extremely developer friendly and has an open API. Neurosity had no marketing employee and needed someone to redesign the website to deliver improved conversion rates, come up with clear messaging to explain the product, launch Facebook and Google ads, followed by launching of Amazon.
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+