Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

The client had an old agency running Google ads and a website done by someone with zero web design experience. They needed a strong agency to take their marketing game to the next level.

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.

Website Design and Development Services.

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