Nexford was established to provide online only MBA/BBA courses aimed at mostly developing markets and lower-income audiences in developed markets
I was hired to help launch their brand into multiple new territories, to test acquisition channels including FB/IG; Google Ads (Search/Display); set up their Lifecycle Marketing activities for nurture, onboarding and ongoing course specific communications; and a focus on Conversion Rate Optimization and SEO / Content Marketing.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,CRO,Email Marketing,SEO,Apple Optimization,Other,Marketing Strategy
Education
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
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