Nexford was established to provide online only MBA/BBA courses aimed at mostly developing markets and lower-income audiences in developed markets
I was hired to help launch their brand into multiple new territories, to test acquisition channels including FB/IG; Google Ads (Search/Display); set up their Lifecycle Marketing activities for nurture, onboarding and ongoing course specific communications; and a focus on Conversion Rate Optimization and SEO / Content Marketing.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,CRO,Email Marketing,SEO,Apple Optimization,Other,Marketing Strategy
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It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.