expert
Nexford was established to provide online only MBA/BBA courses aimed at mostly developing markets and lower-income audiences in developed markets
I was hired to help launch their brand into multiple new territories, to test acquisition channels including FB/IG; Google Ads (Search/Display); set up their Lifecycle Marketing activities for nurture, onboarding and ongoing course specific communications; and a focus on Conversion Rate Optimization and SEO / Content Marketing.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,CRO,Email Marketing,SEO,Apple Optimization,Other,Marketing Strategy
Education
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Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.