expert
Nexford was established to provide online only MBA/BBA courses aimed at mostly developing markets and lower-income audiences in developed markets
I was hired to help launch their brand into multiple new territories, to test acquisition channels including FB/IG; Google Ads (Search/Display); set up their Lifecycle Marketing activities for nurture, onboarding and ongoing course specific communications; and a focus on Conversion Rate Optimization and SEO / Content Marketing.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,CRO,Email Marketing,SEO,Apple Optimization,Other,Marketing Strategy
Education
Put your e-mail in and we'll arrange a consultation call for you
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies: