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The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
Nike was launching their underwear division during the same time as their decision to eliminate pixels to prioritize their customers privacy.
Launched a traffic campaign with athlete endorsers to increase site sessions
The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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