The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
Nike was launching their underwear division during the same time as their decision to eliminate pixels to prioritize their customers privacy.
Launched a traffic campaign with athlete endorsers to increase site sessions
The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.