The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.

2
ROAS

The Challenge

Nike was launching their underwear division during the same time as their decision to eliminate pixels to prioritize their customers privacy.

The Process

Launched a traffic campaign with athlete endorsers to increase site sessions

The Solution

The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.


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• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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Develop a responsive performance SEO-focused website to drive conversions, in an industry saturated by large financial corporations with huge digital marketing budgets.

DyeIsLife

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


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  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


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