
The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
Nike was launching their underwear division during the same time as their decision to eliminate pixels to prioritize their customers privacy.
Launched a traffic campaign with athlete endorsers to increase site sessions
The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.

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