The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.

2
ROAS

The Challenge

Nike was launching their underwear division during the same time as their decision to eliminate pixels to prioritize their customers privacy.

The Process

Launched a traffic campaign with athlete endorsers to increase site sessions

The Solution

The campaign generated 275K+ clicks on Nike.com with an efficient Cost-Per-Click of $0.45. Click-thru-Rate also exceeded expectations at 2.26%. Nike's sales doubled in this time period regardless of the inability to use lower-funnel initiatives.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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