For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.

They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.

The challenge was that we never promoted an offer and we had zero data or emails to leverage.

Large scale events and digital activation

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.

Google Ads

Display Ads

SEO

Email

Social Ads

YouTube Ads