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NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
Paid Ads,Google Shopping,Paid Ads,CRO
Style & Fashion
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Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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