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NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
Paid Ads,Google Shopping,Paid Ads,CRO
Style & Fashion
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This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
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