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NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
Paid Ads,Google Shopping,Paid Ads,CRO
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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