
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
Paid Ads,Google Shopping,Paid Ads,CRO
Style & Fashion
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.