
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
NOIZE (eCommerce)
- Increased Revenue by 7.77x YOY ($107,764 in rev 2019 VS $837,102 in rev with $153k in spend/mo in Nov 2020) while maintaining a 5.47x ROAS.
- With this merchant, I set up all Google channels and helped create a funnel. For example, this merchant was just running ads on search. I effectively added in Shopping, Display Network, and am about to start implementing video ad campaigns on YouTube for potential top of funnel users.
Paid Ads,Google Shopping,Paid Ads,CRO
Style & Fashion
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.