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340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Diminishing returns from the traffic sources they were investing in, including paid social, display, and search.
Venture funding started to dry out and was looking for more cost-effective traffic sources to lower their Customer Acquisition Costs (CACs).
Launched the Noom brand on four affiliate networks they weren't already invested in.
Continuously managed all affiliate outreach, commission negotiations, compliance, and optimization of the affiliate marketing campaign.
Examples of new affiliates acquired and managed for Noom:
Example #1: https://www.wellnessverge.com/noom-diet-review
Example #2: https://www.honestbrandreviews.com/reviews/noom-diet-plan-review/
Example #3: https://tdeecalculator.net/
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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