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340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
expert
Diminishing returns from the traffic sources they were investing in, including paid social, display, and search.
Venture funding started to dry out and was looking for more cost-effective traffic sources to lower their Customer Acquisition Costs (CACs).
Launched the Noom brand on four affiliate networks they weren't already invested in.
Continuously managed all affiliate outreach, commission negotiations, compliance, and optimization of the affiliate marketing campaign.
Examples of new affiliates acquired and managed for Noom:
Example #1: https://www.wellnessverge.com/noom-diet-review
Example #2: https://www.honestbrandreviews.com/reviews/noom-diet-plan-review/
Example #3: https://tdeecalculator.net/
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Marketing Strategy
Health & Wellness
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
