
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Diminishing returns from the traffic sources they were investing in, including paid social, display, and search.
Venture funding started to dry out and was looking for more cost-effective traffic sources to lower their Customer Acquisition Costs (CACs).
Launched the Noom brand on four affiliate networks they weren't already invested in.
Continuously managed all affiliate outreach, commission negotiations, compliance, and optimization of the affiliate marketing campaign.
Examples of new affiliates acquired and managed for Noom:
Example #1: https://www.wellnessverge.com/noom-diet-review
Example #2: https://www.honestbrandreviews.com/reviews/noom-diet-plan-review/
Example #3: https://tdeecalculator.net/
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Marketing Strategy
Health & Wellness
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The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.