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340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Diminishing returns from the traffic sources they were investing in, including paid social, display, and search.
Venture funding started to dry out and was looking for more cost-effective traffic sources to lower their Customer Acquisition Costs (CACs).
Launched the Noom brand on four affiliate networks they weren't already invested in.
Continuously managed all affiliate outreach, commission negotiations, compliance, and optimization of the affiliate marketing campaign.
Examples of new affiliates acquired and managed for Noom:
Example #1: https://www.wellnessverge.com/noom-diet-review
Example #2: https://www.honestbrandreviews.com/reviews/noom-diet-plan-review/
Example #3: https://tdeecalculator.net/
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Marketing Strategy
Health & Wellness
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