340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
expert
Diminishing returns from the traffic sources they were investing in, including paid social, display, and search.
Venture funding started to dry out and was looking for more cost-effective traffic sources to lower their Customer Acquisition Costs (CACs).
Launched the Noom brand on four affiliate networks they weren't already invested in.
Continuously managed all affiliate outreach, commission negotiations, compliance, and optimization of the affiliate marketing campaign.
Examples of new affiliates acquired and managed for Noom:
Example #1: https://www.wellnessverge.com/noom-diet-review
Example #2: https://www.honestbrandreviews.com/reviews/noom-diet-plan-review/
Example #3: https://tdeecalculator.net/
340+ new affiliate partnerships developed.
8x reduction in Customer Acquisition Costs (CAC) compared to paid traffic sources.
3,000+ new customers acquired per month through affiliate marketing.
Noom has dedicated to investing more of its marketing budget to affiliate marketing after seeing the performance of this campaign.
Marketing Strategy
Health & Wellness
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Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
