Create the ecommerce brand from zero

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

This firm was with FindLaw and seeing no success from generating personal injury cases.

Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.

When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.