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Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Digitally targeting CPG brand users on Facebook or online did not exist. There was strong desire by CPG brands to reach known users and/or competitive users on Facebook and online in general.
As the founding Client Partner for CPG at Datalogix (now the Oracle Data Cloud), I worked with the leaders from P&G, Nestle, Facebook, Twitter and Live Ramp to help create the now industry standard digital audience targeting platforms and tools.
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Paid Ads,Web Development,Paid Ads,CRO,Marketing Strategy,Web Development,Other
Technology
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
Edufunder is an online fund sourcing site for students to fund their educations.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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