Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.


The Challenge

Digitally targeting CPG brand users on Facebook or online did not exist. There was strong desire by CPG brands to reach known users and/or competitive users on Facebook and online in general.

The Process

As the founding Client Partner for CPG at Datalogix (now the Oracle Data Cloud), I worked with the leaders from P&G, Nestle, Facebook, Twitter and Live Ramp to help create the now industry standard digital audience targeting platforms and tools.

The Solution

Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.

Skills Used

Paid Ads,Web Development,Paid Ads,CRO,Marketing Strategy,Web Development,Other



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