
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Digitally targeting CPG brand users on Facebook or online did not exist. There was strong desire by CPG brands to reach known users and/or competitive users on Facebook and online in general.
As the founding Client Partner for CPG at Datalogix (now the Oracle Data Cloud), I worked with the leaders from P&G, Nestle, Facebook, Twitter and Live Ramp to help create the now industry standard digital audience targeting platforms and tools.
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Paid Ads,Web Development,Paid Ads,CRO,Marketing Strategy,Web Development,Other
Technology
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.