
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Digitally targeting CPG brand users on Facebook or online did not exist. There was strong desire by CPG brands to reach known users and/or competitive users on Facebook and online in general.
As the founding Client Partner for CPG at Datalogix (now the Oracle Data Cloud), I worked with the leaders from P&G, Nestle, Facebook, Twitter and Live Ramp to help create the now industry standard digital audience targeting platforms and tools.
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Paid Ads,Web Development,Paid Ads,CRO,Marketing Strategy,Web Development,Other
Technology
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.