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Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Digitally targeting CPG brand users on Facebook or online did not exist. There was strong desire by CPG brands to reach known users and/or competitive users on Facebook and online in general.
As the founding Client Partner for CPG at Datalogix (now the Oracle Data Cloud), I worked with the leaders from P&G, Nestle, Facebook, Twitter and Live Ramp to help create the now industry standard digital audience targeting platforms and tools.
Facebook and Twitter advertising products are now industry standards as is the practice of onboarding 1st party data via Live Ramp.
Paid Ads,Web Development,Paid Ads,CRO,Marketing Strategy,Web Development,Other
Technology
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The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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